In 1999 Aladdin Hearth Products needed a new site built that would bring together their existing brand with two additional brands they had acquired. Each brand had its own identity and that needed to be captured by the site design and organization.
The site includes tabbed navigation across the top of each page, as well as secondary navigation on the right-hand side of secondary pages. Text links are provided throughout as additional navigation options.
The navigation graphics consist of rollovers with a graphical indicator of which page you have landed on. The three brand-named tabs each have an additional rollover effect. When the user rolls over one of these three tabs, the emblem in the right margin (above the street address) changes to display taglines for the product. The secondary navigation graphics include rollovers that display an animated gif with a fire-like feel to it.
The site includes an online contact form and a dealer search. The user can search by clicking a map or by entering their zip code.
Click the links below to explore the site in more detail.
